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Spend A Little Money In Promotional Items Today To Benefit From The Rewards Next Year
Filed Under (Marketing and Advertising) by thealexangroup on 05-01-2009
Use Some Of Your Marketing Budget In Promotional Gifts Today To Benefit From The Rewards Tomorrow.
Using a little bit of time and effort, plus some money, on pleasing your customer base can return long term results. By making your customer base feel wanted and well cared for, you are making them more likely to want to come back and more likely even to just remember your business. Giving your customer base that well looked after and wanted feeling doesn’t mean a huge expense, it can be done quite cheaply. Keith Lunt looks at promotional items and their effect on your customers.
Promotional business gifts are for just that. Items that will entice your customers back. An act as simple as giving your customer base a free item at Christmas can be remembered for months to come. Maybe then for the following Christmas they will make sure that they are repeat customers once more to see what gifts you give them then.
To entice this feeling of being wanted and wanting to return to you, some clever marketers will give out a range of gifts. This isn’t done quietly, it is done publicly. You let your customers know that those that are there every few weeks and spend a minimal amount are rewarded with free items that doesn’t cost the earth, and they see that those that are more regular get slightly better gifts. This continues up the chain.
Some may be concerned this brings jealousy, but when you think it through you realise that it is nothing more than a reward for loyal custom. Those that are worth most get the best gifts. They see they are really valued and continue their business with you. And quite often in business it is just this top level of customer base that do drive in most of the profit, so they deserve first class thanks.
But what of those a step or two down the ladder? Are they being left out? No, they are still getting promotional business gifts that are free items and see that it is a gift of high value than the steps below. You are reminding them that they are worth something to you. But they are seeing the item to the next level up and are slightly tempted to pass more dealings your way next year and aim for the next level. It may sound daft, but it is the human mind.
This works well within the business to business sector, where the person you are dealing with may well be spending the company’s money, instead of their own. You are encouraging them to come and shop with you, rather than your competitors. Will they really object if the cost is a touch more, when it is not their cash that is being spent and there is a chance of much better items next Christmas!
Appeal to your customer base and they will love you! Best of all, they will keep buying from you!
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